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Max taps Elettra Canovi to lead Scripted Content in Italy before 2026 launch 9 MAY 2025

Streaming

Max taps Elettra Canovi to lead Scripted Content in Italy before 2026 launch

The former Indiana Production executive will be leading the development and production of original scripted series for the Italian market.
Turkish drama "Deception" tops Italy’s prime time 7 MAY 2025

Distribution

Turkish drama "Deception" tops Italy’s prime time

With a standout finale in Panama and rising demand worldwide, "Deception," produced by Tims&B Productions and distributed by Inter Medya, reinforces the global pull of Turkish storytelling.
Global video consumption shifts toward digital, mobile, and local content 5 MAY 2025

Forecasts

Global video consumption shifts toward digital, mobile, and local content

In mature streaming markets like the U.S., U.K., and Australia, digital video now accounts for over 30% of total video viewing, whereas in Japan and Italy, traditional TV still commands over 70% of audience time. On average, viewers globally spend 80% of their time with non-premium content such as news, talk shows, local entertainment, reality TV, and unscripted formats.
Italian comedy film "Sole a catinelle" by Checco Zalone to be adapted in Argentina 21 APR 2025

Distribution

Italian comedy film "Sole a catinelle" by Checco Zalone to be adapted in Argentina

After its remake in Spain and France, Mediaset Italy sold the rights to Gloriamundi Producciones, a production company based in Madrid and Buenos Aires.
MFE to boost Pan-European strategy with ProSiebenSat.1 acquisition 14 APR 2025

Deals

MFE to boost Pan-European strategy with ProSiebenSat.1 acquisition

According to Ampere, the acquisition would position MFE among the top players in Europe, with €3.6 billion in combined TV ad revenues and a stronger presence in key markets beyond Italy and Spain.