The brand new format – a UK first – is launching with British Airways as the initial brand to trial Dynamic Pause Ads. The flag carrier is using this format as part of its The End of Summer Sale campaign, offering customers limited-time, special offers when booking their next adventure.
The curated 300+ hour lineup features hit seasons from “Love Island UK” and “Love Island Australia,” capitalizing on the brand’s U.S. momentum and expanding global reach in the FAST space.
Acquired from ITV Studios, the 4x60’ psychological drama originally commissioned by France 2 stars Mélanie Doutey and Lucie Fagedet, and explores maternal anxiety, deception, and hidden agendas.
The partnership will see popular ITV Studios shows, beginning with much-loved episodes and compilations of "The Graham Norton Show," as well as VICE Studios’ series "I Was a Teenage Felon" and "Dead Set on Life," become available to Spotify users.
Created by Satisfaction, the title is the primetime quiz show that puts contestants under pressure to prove not just what they know, but the full power of their brain.