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ITV introduced the dynamic pause ads initiative in the UK 22 SEP 2025

Production

ITV introduced the dynamic pause ads initiative in the UK

The brand new format – a UK first – is launching with British Airways as the initial brand to trial Dynamic Pause Ads. The flag carrier is using this format as part of its The End of Summer Sale campaign, offering customers limited-time, special offers when booking their next adventure.
ITV Studios launcheD “World of Love Island” FAST channel on Prime Video in the USA 18 SEP 2025

Streaming

ITV Studios launcheD “World of Love Island” FAST channel on Prime Video in the USA

The curated 300+ hour lineup features hit seasons from “Love Island UK” and “Love Island Australia,” capitalizing on the brand’s U.S. momentum and expanding global reach in the FAST space.
BBC picks up French thriller "The Intruder" from ITV Studios for iPlayer and BBC Four 16 SEP 2025

Distribution

BBC picks up French thriller "The Intruder" from ITV Studios for iPlayer and BBC Four

Acquired from ITV Studios, the 4x60’ psychological drama originally commissioned by France 2 stars Mélanie Doutey and Lucie Fagedet, and explores maternal anxiety, deception, and hidden agendas.
ITV's ZOO 55 sealed a new content partnership with Spotify 16 SEP 2025

Streaming

ITV's ZOO 55 sealed a new content partnership with Spotify

The partnership will see popular ITV Studios shows, beginning with much-loved episodes and compilations of "The Graham Norton Show," as well as VICE Studios’ series "I Was a Teenage Felon" and "Dead Set on Life," become available to Spotify users.
MIPCOM 2025: WBITVP to launch hit French game show format "The Final Circle" 15 SEP 2025

Trade Shows

MIPCOM 2025: WBITVP to launch hit French game show format "The Final Circle"

Created by Satisfaction, the title is the primetime quiz show that puts contestants under pressure to prove not just what they know, but the full power of their brain.