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Previously Head of Commercial Development at ITV Studios Australia, Micah Hewson will work with Sabrina Duguet, EVP Asia-Pacific, and Julie Dowding, SVP Australia & New Zealand, to maximize sales and commercial opportunities across the region.

Unveiled to 500+ advertisers at ITV Showcase, the three tools—Lead Gen Ads, YouTube Affinities, and Outcomes Planner—leverage ITVX interactivity, Google audience data, and 750 outcomes studies to maximize ROI, targeting, and lead capture.

WBITVP’s hit prank format expands to its 14th market with a 24-episode local commission; four leading Lithuanian comedians are set to headline the adaptation, slated to enter production later this year.

Carter takes up the role in the summer from Angela Jain and will assume responsibility for all of ITV Studios’ unscripted business in the UK, which comprises 11 unscripted labels.

The announcement comes as filming concludes on the third series, which has been in production across London since January. The series is in association with All3Media International, who distribute the series internationally.