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As part of the deal, ITV Studios has also acquired a majority stake in the Belgium-based production services company Happy Duck, which services Eagle Eye’s global slate.

The exec will take the lead on developing, financing, and producing the company’s scripted content in the territory. She has employed her extensive network and strong connections across the industry to grow an impressive slate.

The show will be produced by Whisper North and hosted by Mel Giedroyc. The format deal was brokered by Laura Burrell, Vice President, International Formats, Paramount Global Content Distribution.

During the first day of the market, the company announced it will launch digital label Zoo 55 in early 2025, while it also sold dating format “My Mum, Your Dad” in Brazil and renewed its output deal with The Seven Network until 2029.

The series will go into production in London in 2025.