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22 APR 2021
Data
91% OF TV VIEWERS IN LATIN AMERICA WATCH STREAMING TV WEEKLY
Mexico leads in this metric, with more than 92% Mexican respondents reporting that they used a streaming service at least once a week. Brazil followed closely behind (91%), followed by Argentina (81%), according to Magnite’s latest research.
3 MAR 2021
Data
WEEKLY SVOD USAGE AVERAGES 68% IN UK, FRANCE, GERMANY, SPAIN, AND ITALY
Weekly usage levels of ad-supported streaming nearly equal that of subscription services in UK, France, Germany, Spain, and Italy. In detail, weekly SVOD usage averages 68%, while AVOD viewing came in at 63%, according to Magnite.