Rai, Sky and Mediaset jointly hold around 70% of national television revenues, but online platforms continue to erode ground, representing 20% of the sector in 2023.
Claudia Marra, Sales Manager Mediaset Distribution, has attended NEM Dubrovnik to present this new title that it's a reboot of the very famous Italian talent "I Sing" and that has had different adaptations.
Programming executives will reveal their strategies, content needs, and new opportunities on Prime Video, Disney Latin America, Disney+, RTI-Mediaset Group, Movistar Plus+, among others.