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With this move, the company became an immediate competitor to Google’s Stadia, Microsoft’s xCloud, Sony’s PlayStation Now, and a number of other services from major game publishers.

The sports channel will debut on 24th August, becoming available on Apple, Google, Android, Chromecast and Microsoft platforms. Viewers can register for the service free of cost.

The service offers more than 13,000 hours worth of content on its free tier and over 20,000 hours on its premium tier. It is compatible on Apple, Google, and Microsoft devices. Premiere dates will soon be announced for new Peacock originals.

Microsoft becomes an Official Technology Partner for the NBA; together the companies will create a direct-to-consumer platform that delivers new fan engagement experiences and enhanced streaming capabilities powered by Microsoft Azure and its AI capabilities.