According to Morning Consult data, Gen Z adults and millennials are significantly more likely than their older counterparts to use and be satisfied with subtitled content.
While the traditional TV audience is mostly made up of Gen Xers and baby boomers, pay TV still regularly reaches younger consumers, albeit to a lesser degree, according to a new report from Morning Consult.
The winning program is a dating show format for millennials that will be developed with help of Quebecor Content and TF1and Media Ranch will manage production and global distribution.
With over million supporters around the globe consisting mainly of Gen Z and Millennials, the licensing agent will now prioritize new, retail-focused licensing strategies for the title to continue targeting the young adults as well as its secondary pre-school audience.
The new social experiment, made in collaboration with Catalan Ministry of Culture for TV3, pairs tech-savvy millennials with older technophobes, as they attempt to enter the twenty-first century.