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With more than 30 years of experience in the industry, the executive has held leadership and production positions in four of the most important Hispanic television networks in the United States and Mexico: TV Azteca, Telemundo, Televisa and Univision.

Through the agreement, the licensing agency’s representation of confectionary brands, Chupa Chups and Mentos will be renewed, and Smint will be added to the partnership. New cross-category deals were also secured in the Middle East and Europe.