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First-ever SSP integration of Gracenote IDs delivers show-level transparency, brand safety controls, and post-campaign reporting for premium streaming inventory.

In Western Europe, streaming platforms now command 64% of weekly viewing time, while Gen-Z viewers spend just 16% of their screen time on linear TV, according to a 2025 BCG and Native Research report.

The MMA franchise has amassed over 5.2 million television minutes viewed and 3 million impressions on YouTube in just five events, following its pivot from linear distribution after reaching 1 billion minutes viewed on Univision in 2023.

As Chair of the Board of Trustees, McDonald will work closely with the Board and Managing Director to guide the Trust’s strategic direction, champion fundraising efforts, and strengthen industry engagement, acting as an ambassador for the organisation and helping sustain its place as a cornerstone of the UK’s documentary filmmaking community.

With ad sales growth across all major categories and full sell-outs for NFL and WWE Raw sponsorships, Netflix expands global measurement partnerships, programmatic integrations, and language targeting to eight languages in its ad-supported markets.