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The CEE market explored the best strategies to overcome the challenges faced by industry players and buyers amid increasing production, distribution, and marketing costs — and the resulting impact on consumers.

With 14 seasons produced since its 2015 debut, "MasterChef México" has become a ratings and digital powerhouse, averaging over 3 million YouTube views per episode, launching major brand partnerships including Vips and Huken, and celebrating its 10th anniversary with a televised special and a grand finale screening in Cinemex and Cinépolis nationwide.

New implications for European producers in the Trump era, fresh alliances shaping today’s industry landscape, and Globo’s 100th anniversary marked the first day of the CEE market.

Sphere Abacus licenses a 200-hour slate to top broadcasters across CEE, including deals with DOX TV, Czech TV, HRT, and Viasat World for acclaimed factual titles like "Leaving Neverland," "Travels with Agatha Christie & Sir David Suchet," and "Maxine," ahead of NEM Dubrovnik.

Ahead of NEM and Natpe Budapest, DCD Rights closed multiple deals across Central and Eastern Europe, including the fifth season of “My Life is Murder” to Profour and 28 hours of scripted content to CDA Premium. “My Life is Murder” S1–4 was also picked up by BBC Studios for Poland and TV3 Group for Latvia, while “The Secrets She Keeps” S1–2 was acquired by multiple platforms.