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Netflix averaged 8.3 million monthly users in Q1 2025, followed by Amazon Prime Video with 7.3 million, Disney+ with 3.7 million, Dazn with 2.2 million, and Now (Sky) with 1.4 million (-5.8%).

Crunchyroll hits 17 million subscribers, Netflix and Amazon commission 53% of titles abroad, and 60% of Gen Z viewers recognize anime-first brands—making global content central to streaming growth strategies.

24 titles and 32 individuals have been nominated in the program and individual categories. Netflix's "Adolescence" and AppleTV+'s "Pachinko S2" lead with four nominations each.

The announcement coincided with the platform’s public launch, following a period of limited early access. Fable’s proprietary model, SHOW-2, is the engine behind Showrunner and Amazon’s undisclosed stake signals its growing interest in reshaping how TV content is produced and consumed.

The bundled subscription offers over 21% in savings compared to individual plans and integrates Shahid, Netflix, and MBC's 17 linear channels into a single regional platform, starting in Saudi Arabia.