The average daily playtime per user and service was 11% lower in the first six months of 2022 than in the same period last year, according to NPAW Video’s “Streaming Industry Report” for the first half of 2022.
Viewer engagement for each streaming service — measured in Average Daily Playtime per user, in hours — was down for all devices and almost all regions in 2021 compared with 2020, according to data from NPAW.