Search results for olympics

Hub shared new data from Maverix Research and Insights’ Media Identity Graph that revealed how audiences are moving away from traditional viewing to social media and video, and how the share of aggregate watch time is shifting because of this.

According to Nielsen’s The Gauge, the Summer Olympics drive increases for broadcast and streaming, with Peacock up 33%. Streaming hits 41.4% of TV, the largest share for any viewing format in The Gauge’s history.

The sixteen days of competition attracted an average audience of over 2.5 million viewers, with a 20.7% share, and the women’s volleyball final claiming the top spot as the most-watched event.

WBD achieved over 215 million viewers cumulatively in Europe, representing a 23% increase over the Tokyo 2020 Olympics.

The company reported a Total Audience Delivery (TAD) of 30.6 million viewers across the combined live Paris and U.S. primetime, up 82% from the Tokyo Olympics.