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Programming spend to grow in 2025, reaching $206 billion 3 DEC 2024

Trends

Programming spend to grow in 2025, reaching $206 billion

During a keynote, Maria Rua Aguete, Head of Media and Entertainment at Omdia, explained that programming spend is projected to rebound in 2025, reaching $206 billion after a challenging 2024, representing a 5.3% global growth.
FAST business: Brazil to take the third global spot, after the USA and UK 28 OCT 2024

Trends

FAST business: Brazil to take the third global spot, after the USA and UK

According to Omdia, Brazil to triple its FAST revenue from $119 million in 2024 to $303 million by 2029, surpassing Canada.
Korean and Spanish content dominate Netflix's non-English viewing 18 OCT 2024

Trends

Korean and Spanish content dominate Netflix's non-English viewing

New research by Omdia revealed these content capture 16% of global viewing.
Operator-led streaming bundles gain a new momentum 26 SEP 2024

Forecasts

Operator-led streaming bundles gain a new momentum

A new research by Omdia revealed that by 2029, bundling is expected to generate 540 million online video streaming subscriptions, or 25% of the global market.
USA: Roku to retain CTV advertising dominance 16 SEP 2024

Forecasts

USA: Roku to retain CTV advertising dominance

A research by Omdia showed the company’s dominance is forecasted to double by 2029 compared to 2024 levels, while Samsung, second-largest player, is also anticipated to see substantial growth.