Search results for omdia
21 JAN 2025
Trends
Content Americas 2025: TikTok and YouTube dominate video platforms for Millennials and Gen Z in the USA
Omdia’s latest consumer survey revealed TikTok surpassed 1.9 billion monthly active users globally, including 145 million MAUs in the USA, and amassed $63.3 billion (including China) in video revenues.
3 DEC 2024
Trends
Programming spend to grow in 2025, reaching $206 billion
During a keynote, Maria Rua Aguete, Head of Media and Entertainment at Omdia, explained that programming spend is projected to rebound in 2025, reaching $206 billion after a challenging 2024, representing a 5.3% global growth.
28 OCT 2024
Trends
FAST business: Brazil to take the third global spot, after the USA and UK
According to Omdia, Brazil to triple its FAST revenue from $119 million in 2024 to $303 million by 2029, surpassing Canada.
18 OCT 2024
Trends
Korean and Spanish content dominate Netflix's non-English viewing
New research by Omdia revealed these content capture 16% of global viewing.
26 SEP 2024
Forecasts
Operator-led streaming bundles gain a new momentum
A new research by Omdia revealed that by 2029, bundling is expected to generate 540 million online video streaming subscriptions, or 25% of the global market.