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With 63% of LGBTQ+ viewers feeling misrepresented and 50% spending over three hours daily on social media, inclusive content and authentic creator partnerships are proving key to engagement and brand growth.

New international partners on board for “Zig & Sharko”, “Buddybot”, “Space Goofs” and “Oggy and the Cockroaches”. Licensees include Game Plak’, PTS, Snuggly Figs, Manne & Co., celio, Trade Invaders and Topla.

59% of LGBTQIA+ consumers say they’re more likely to buy from brands that publicly support the community, while 40% prioritize working for purpose-driven organizations.

Flynn will work closely with Expectation’s development team to create entertainment formats in the gameshow and reality space for networks and streamers in the UK, which will be co-produced with Plegazoid.

With 2,100 participants from 60 countries, 1,000+ companies, and first-time buyers from Brazil and India, the 2025 edition saw a surge in international engagement, including new alliances through "Global Doc" and the debut of thematic summits.