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Over 13% of UK consumers now stream more than four hours a day, equating to 60 full days of viewing each year. Gen Z leads in consumption, yet 62% of Gen X remain the primary payers for streaming subscriptions.

Fremantle will become the primary home for all of Fruit Tree’s scripted television projects and unscripted docuseries, and we will work closely with our Global Drama division and international distribution team to grow our slate and expand into new territories worldwide.

More sports fans are turning to streaming as their primary destination for live games, with 69% now watching at least some sports on SVOD platforms—on par with broadcast (66%) and cable (63%). Younger viewers are driving this shift, with 48% of fans under 35 subscribing to a streaming service specifically for sports.

Latest Futuresource report highlights SVoD’s rise, Pay-TV’s resilience and the evolving entertainment landscape in France. The SVoD surge remains the primary driver of growth, with consumer spend rising 11% year-on-year, to reach €3.1 billion in 2024.

Recent data from Kantar Media reveals that the proportion of adults who primarily watch traditional TV channels has decreased from 12% in 2021 to 7% in 2025, marking a 42% decline.