She officially took up the role on July 2. In this position, Anita Damiani reports to Francesca Accinelli, Senior Vice President, Program Strategy and Industry Development at Telefilm Canada.
The report comes on the heels of the launch of Moonbug Partner Solutions, a new division that helps brands connect with families through strategic content, campaigns, and collaborations.
The inaugural Q1 2025 report reveals Broadcast TV holds a 61.5% share of total viewing, with Digital Video at 30.1% and BVOD at 8.4%; Streamscape aims to evolve into a digital dashboard by mid-2026 to enhance cross-platform planning.