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Upfronts 2025: Netflix highlights Ad-Tier growth and global reach 15 MAY 2025

Streaming

Upfronts 2025: Netflix highlights Ad-Tier growth and global reach

Netflix’s ad-supported tier now reaches 94 million users across 40 countries, accounting for over 40% of new sign-ups in available markets. The platform also partners with 20+ third-party firms to enhance ad measurement and transparency.
Ad-Supported Streaming grows in Finland, but lags behind other Nordic markets 14 MAY 2025

Markets

Ad-Supported Streaming grows in Finland, but lags behind other Nordic markets

Mediavision’s new report reveals a 65 percent surge in HVOD subscriptions – yet Finland remains behind in streaming uptake compared to the other Nordic countries.
USA: Amazon Prime Video reaches 130 million ad-supported users 13 MAY 2025

Streaming

USA: Amazon Prime Video reaches 130 million ad-supported users

Launched in January 2024, the ad tier is included in standard Prime memberships unless users pay to opt out. Amazon Ads generated $47 billion last year, ranking third globally behind Google and Meta.
Sacem supported over 3,600 music projects in 2024 13 MAY 2025

Production

Sacem supported over 3,600 music projects in 2024

The French society for authors, composers and music publishers establishes itself as a global digital player, protecting and promoting the development of creativity.
Front Row Entertainment picks up MENA Rights for Animotion Media's "Finnick 2" 12 MAY 2025

Kids & Animation

Front Row Entertainment picks up MENA Rights for Animotion Media's "Finnick 2"

The animated feature film will be released with Arabic subtitles and supported by a regionally tailored marketing campaign designed to resonate with families across the MENA region.