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USA: New shifting patterns for streaming advertising models 11 JUL 2025

Trends

USA: New shifting patterns for streaming advertising models

On traditional broadcast and cable TV, ad breaks are typically placed during the rising action of a program. By contrast, tech-led and free streaming platforms take a different path: both tend to reduce the number of ads as an episode progresses.
Sky Kids revealed the first-look images for its new content slate 11 JUL 2025

Kids & Animation

Sky Kids revealed the first-look images for its new content slate

From spooky Halloween parties to calming Christmas specials, the slate offers fresh adventures and playful storytelling styles that spark creativity, curiosity, and emotional connection.
"Y Llais", the Welsh version of "The Voice" confirms coaches for 2026 edition 8 JUL 2025

Free TV

"Y Llais", the Welsh version of "The Voice" confirms coaches for 2026 edition

The coaching panel includes opera legend Sir Bryn Terfel, singer and presenter Bronwen Lewis, pop artist and studio producer Yws Gwynedd, and reggae sensation Aleighcia Scott.
Spirit Studios launches generative AI TV Ad campaign on Channel 4 7 JUL 2025

Production

Spirit Studios launches generative AI TV Ad campaign on Channel 4

Channel 4’s Generative AI Solution, fully launching later this year, is part of the broadcaster’s Fast Forward strategy to accelerate digital opportunities for advertisers.
Lion Forge partners with Edward Barnieh’s Oware to develop Kids & Family and YA Content 4 JUL 2025

Production

Lion Forge partners with Edward Barnieh’s Oware to develop Kids & Family and YA Content

Under terms of their first look deal, Lion Forge and Oware will partner on a slate of select projects to develop, finance and sell to global buyers together, starting with MIPCOM and MIPJR this October.