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Advertising becomes a key growth engine for the Global Entertainment & Media Market 25 JUL 2025

Markets

Advertising becomes a key growth engine for the Global Entertainment & Media Market

PwC forecasts a 3.7% CAGR for the E&M industry through 2029, with digital ad revenue rising to 80% of total spend and connected TV ad revenue expected to jump from 22% in 2024 to $51 billion by 2029.
Global Production stabilizes in H1 2025 as unscripted hits record of 23% of share 25 JUL 2025

Markets

Global Production stabilizes in H1 2025 as unscripted hits record of 23% of share

Production activity in Q1 2025 dropped 11% year-over-year, with EMEA down 23% and APAC 12%, but June marked the highest monthly volume since the 2023 dual strikes; unscripted content surged to a record share in June, reflecting lower-risk strategic shifts.
Usa's greenlighted Skydance and Paramount $8 billion deal 25 JUL 2025

Deals

Usa's greenlighted Skydance and Paramount $8 billion deal

As the FCC clears the acquisition, Skydance pledges political viewpoint diversity, eliminates DEI policies, and commits to bias oversight. Paramount co-CEO Chris McCarthy to exit following merger finalization.
Mip Cancun 2025: YouTube to deliver the opening keynote 25 JUL 2025

Trade Shows

Mip Cancun 2025: YouTube to deliver the opening keynote

Juan Pablo Robert, Head of Media Companies for YouTube Spanish Latin America, to set scene for Market’s New Creator Economy Track.
Animotion Media's "The Fixies" will be streamed in Mongolia 25 JUL 2025

Kids & Animation

Animotion Media's "The Fixies" will be streamed in Mongolia

The kids’ entertainment company signed a deal with Izagur Media to bring the animated STEM-based series to Mongolian audiences via SVOD platforms and Dream TV.