Geraint is S4C's Interim Chief Content Officer, and leads the commissioning team. He will start his new role in January 2025 and Sioned Wiliam will continue as Interim Chief Executive until then.
The festival, to be celebrated in Cardiff between July 12 and 14, will be broadcasted on Lŵp, S4C’s music brand, and replicated on S4C Clic and social media.