The project will be for nine international broadcasters. The documentary explores the recent Singapore Airlines air turbulence disaster and the safety implications for future air travellers.
Produced by Roughcut Television in association with Fremantle, the six-part series is based on the novel by best-selling author, Sarah Vaughan. The series will feature Diane Kruger, Jo Joyner, Shelley Conn, and Emily Taaffe.
The British broadcaster partnered with data and AI company, SAS, to drive viewer engagement with customized ad experiences for the 40 million registered users of ITVX, and is expecting to apply this on linear TV.