Sports rights now account for 14% of total TV revenue, underlining the premium value of live sport as broadcasters battle for subscribers and viewer loyalty.
Built on Parrot Analytics’ demand measurement technology, the tool delivers actionable insights to rights holders, teams, broadcasters, streamers, and sponsors.
Amagi’s 15th Global FAST Report shows 84% of managed live events were sports in Q1 2025, with 67% of U.S. viewers streaming live events and 47% willing to trial paid services if offered a free live event.
The newly launched “Yahoo Sports Network” delivers over 60 hours of weekly original programming, available across LG Channels, Sling Freestream, and soon on Samsung TV Plus, Amazon Fire TV, Fubo, Plex, Prime Video, and The Roku Channel.
Exclusively distributed in the U.S. by Thema America, both networks will provide a single destination for live regular-season matches, playoff action, and the championship final, all in HD on major providers.