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New insights reveal how connected TV transforms live sports viewing, reshapes fan engagement, and creates new opportunities for advertisers to captivate audiences.

 The streaming service already plays a key role in growing the championship, with its seventh series of the "Drive to Survive" documentary series airing on 7 March.

Mediavision’s latest analysis of the Swedish TV and streaming market notes that the number of paid streaming subscriptions reached a new record last year, with newer services gaining market share in particular.

The series has shown great viewership both on television and on streaming platforms. Its latest season, which premiered in 2024, reached 2.6 million viewers (4+) on NOVA TV in a country with a population of 10.85 million.

Renowned for dramas that have traveled worldwide, Tims&B's Director of International Operations explains the Turkish production company's focus on expanding into linear TV and streaming platforms.