Search results for study

The figures are based on a study by Parks Associates, which explores sports fans' viewing preferences, including their watching habits, spending patterns, and interest in interactive services.

Based on the latest FreeWheel' study, 74% of 630M global streamers watch content via CTV, averaging 1 hour 47 minutes daily. 54% of Gen Z structure their evenings around TV, bridging generational viewing habits. 68% of Gen Z favor personalized ads, signaling new opportunities for advertisers.

A new study from King's College London, based on viewing habits among 16-34-year-olds in Denmark, Germany, Italy, and the Netherlands among the streaming platforms, indicates that the British sense of humor is a major reason young Europeans gravitate toward UK television and film.

A study by Marktest’s BStream found that 52% of Portuguese people aged 15 and over now use streaming platforms, the highest percentage since the study began in 2021.

A new study by OnDemandIQ evaluates the biggest global, regional, and local players’ performance in the region.