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UK: 1 in 3 new paid SVOD subscribers chose ad supported tiers 29 JAN 2025

Markets

UK: 1 in 3 new paid SVOD subscribers chose ad supported tiers

Kantar's "Worldpanel’s Q4 2024 Entertainment on Demand" data on the British streaming market reveals a significant shift towards ad-supported streaming options, with a surge in Prime subscriptions driven by seasonal shopping.
European video subscriptions enter a stable market phase 27 NOV 2024

Forecasts

European video subscriptions enter a stable market phase

An analysis by Oliver Wyman revealed the number of subscription renewals is falling in all EU countries except Spain and the UK. However, there are still opportunities to grow and counter some of the negative trends.
Sweden: streaming industry booms with rise in affordable HVOD options 13 NOV 2024

Markets

Sweden: streaming industry booms with rise in affordable HVOD options

In the recently concluded third quarter, there were 600,000 new streaming subscriptions compared to last year. The primary driver of this growth is the introduction of more affordable, ad-supported subscription options.
USA: 35% of Millennials spend over $100 a month on subscriptions 27 SEP 2024

Trends

USA: 35% of Millennials spend over $100 a month on subscriptions

A report by Bango revealed key differences in each generation’s behavior and how they manage subscriptions.
Operator-led streaming bundles gain a new momentum 26 SEP 2024

Forecasts

Operator-led streaming bundles gain a new momentum

A new research by Omdia revealed that by 2029, bundling is expected to generate 540 million online video streaming subscriptions, or 25% of the global market.