Kantar's "Worldpanel’s Q4 2024 Entertainment on Demand" data on the British streaming market reveals a significant shift towards ad-supported streaming options, with a surge in Prime subscriptions driven by seasonal shopping.
An analysis by Oliver Wyman revealed the number of subscription renewals is falling in all EU countries except Spain and the UK. However, there are still opportunities to grow and counter some of the negative trends.
In the recently concluded third quarter, there were 600,000 new streaming subscriptions compared to last year. The primary driver of this growth is the introduction of more affordable, ad-supported subscription options.
A new research by Omdia revealed that by 2029, bundling is expected to generate 540 million online video streaming subscriptions, or 25% of the global market.