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Kantar reports a drop in global churn to 4.6%, with 69% of new users joining via promotional deals. Exclusive content and pricing drove 61% of sign-ups, signaling a shift in platform acquisition strategies.

Amazon Prime Video led the shift with a 204% increase in faith-based titles in 2024, far outpacing its overall content growth of 100%. Meanwhile, Western Europe accounted for 53% of global commissions, with unscripted formats dominating the space.

Strong subscriber growth and rising park revenues signal renewed momentum across Disney’s core segments. Strategic shifts in streaming and international expansion underline the company’s long-term vision.

Digital i’s latest Trend Report highlights a major shift in streaming behavior, with 88% of Prime Video users now on ad-supported tiers and YouTube surpassing Netflix in viewing time across APAC and North America. Live sports and bundled offerings further reshape the global streaming landscape.

Drama drove over 300 million streams, entertainment hit 133 million, and soaps surged 35% year-on-year with 124 million streams—marking ITVX’s strongest quarter ever.