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The companies claim that these operators are enabling illegal IPTV services to access their copyrighted content. The widespread use of illegal TV services poses a major challenge for the Swedish media market. Mediavision's data shows that at the end of 2024, over 700,000 households in Sweden were paying for such services—a new record and a significant increase compared to spring 2024.

Los Angeles-based distributor will now offer titles from Swedish public broadcaster SVT and Bafot Studios in Nigeria.

The launching marks the expansion of Moonbug in Western Europe, following launches in Sweden, Norway, Denmark and Finland last year.

Originally created and produced by Tuesday’s Child for ITV1 and ITVX in 2024, the UK version reached 3.1 million viewers and enjoyed 5.9 million streams on ITVX and returns for a second series later this year.

Mediavision’s latest analysis of the Swedish TV and streaming market notes that the number of paid streaming subscriptions reached a new record last year, with newer services gaining market share in particular.