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The new direct-to-consumer platform will feature over 20,000 live events annually, debut with a $29.99 monthly plan, and integrate personalized features such as live stats, fantasy, and betting.

Amagi’s 15th Global FAST Report shows 84% of managed live events were sports in Q1 2025, with 67% of U.S. viewers streaming live events and 47% willing to trial paid services if offered a free live event.

The MMA franchise has amassed over 5.2 million television minutes viewed and 3 million impressions on YouTube in just five events, following its pivot from linear distribution after reaching 1 billion minutes viewed on Univision in 2023.

The much-anticipated pilot episode captivated audiences nationwide and recorded a solid 12.1% TV Household rating with 61.3% audience share, according to data from the Nationwide Urban TV Audience Measurement (NUTAM) by research firm Nielsen Philippines.

As Chair of the Board of Trustees, McDonald will work closely with the Board and Managing Director to guide the Trust’s strategic direction, champion fundraising efforts, and strengthen industry engagement, acting as an ambassador for the organisation and helping sustain its place as a cornerstone of the UK’s documentary filmmaking community.