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Lionel Marty, Managing Director at APC Kids, shares insights into their first-ever production, “Lana Longbeard”, and explains the importance of diversifying the catalog to cater to all target audiences.

As it enters its 9th season on TFX (TF1 Group), the show continues to prove its resonance with viewers, especially within the coveted 15-49 demographic. The debut of this new season reached 475 000 viewers, boasting an 12.4% share of the commercial target (15-49) and a remarkable 18.3% among Young Adults

It´s Audience Insights and Measurement, a first-party data platform to enhance audience targeting capabilities. It will expand across the company’s much-loved brands and franchises to bring datasets from gaming, theatrical, consumer products and experiences into a single addressable solution alongside premium sport and entertainment. 

The company reported a significant increase in its streaming subscribers, strong gains in TV advertising revenue, and a confirmation of its full-year outlook and long-term streaming targets.

LG Ad Solutions’ "Season’s Streamings 2024” underscored the importance of early and online shopping, the influence of targeted ads, and the potential for multi-device purchasing.