Search results for upfronts
18 MAY 2023
Launches
What happened at the New York City's Upfront presentations?
During this week, the traditional Upfronts were held in New York City, and major media companies took the opportunity to show advertisers, critics and journalists their programming plans for the next TV season.
26 JUL 2022
Programmers
Televisaunivision's consolidated revenue grew 11% in the last quarter
Advertising revenue increased 11%, driven by solid Upfronts in both the U.S. and Mexico, market share increases, and growth in both linear and streaming.
17 MAY 2022
Launches
Upfronts 2022: TelevisaUnivision showcased new multiplatform content
TelevisaUnivision delivered its 2022-23 Upfront presentation at New York City’s Javits Center, showcasing the content and capabilities that fuel rapid growth across all sides of its business.
17 MAY 2022
Streaming
Upfronts 2022: Disney+ defines a new advertising strategy
Disney+ is about to unveil a new ad-supported tier, although it is being very careful when selecting what type of ads to show in order to keep the service family-friendly.
13 APR 2022
Data
How much will american advertisers spend at this year’s upfronts?
US advertisers will spend US$20.57 billion on linear TV at this year’s upfronts, eMarketer estimated in its latest report.