use - Latest news Search results for use

USA: YouTube surpasses 45 Billion viewing hours in H1 2025 as TV usage overtakes mobile 15 SEP 2025

Markets

USA: YouTube surpasses 45 Billion viewing hours in H1 2025 as TV usage overtakes mobile

TV screens now account for 36% of YouTube viewing in the U.S., edging ahead of web and mobile, while "Saturday Night Live" tops reach with 38.6M users and Shorts fuel growth among top channels.
IBC 2025: YouTube leads video consumption across all devices 15 SEP 2025

Trends

IBC 2025: YouTube leads video consumption across all devices

Samsung has captured 37% of YouTube Smart TV viewership and LG has secured 23%. Together, these two Korean powerhouses control 60% of all YouTube consumption on television screens.
UK SVOD penetration reaches 20.6 Million homes as Ad-Tiers gain momentum 12 SEP 2025

Markets

UK SVOD penetration reaches 20.6 Million homes as Ad-Tiers gain momentum

In Q2 2025, 69.7% of UK households—20.6 million homes—had access to an SVOD service, with Netflix (59.6%) and Prime Video (46.6%) leading and ad‑tier subscriptions rising notably, according to Barb data.
Keshet International launches pre-sales for "Secret Royal Homes" ahead of Mipcom 12 SEP 2025

Distribution

Keshet International launches pre-sales for "Secret Royal Homes" ahead of Mipcom

The docuseries leads a four-title factual slate emerging from KI's Greenlight initiative, with "Hitler’s Treasure Hunters" already licensed in over 70 territories.
Studiocanal named Paul Gilbert SVP of English-Language Series 12 SEP 2025

Corporate Moves

Studiocanal named Paul Gilbert SVP of English-Language Series

Based in London, Gilbert will report to M-K Kennedy, Managing Director of Television. Under Kennedy’s leadership, Gilbert will drive the development and production of a bold slate of premium UK and US series through STUDIOCANAL’s recently launched in-house production arm.