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Why did Snapchat’s Original content streak come to an end? 30 SEP 2022

Data

Why did Snapchat’s Original content streak come to an end?

In August 2022, Snapchat decided to discontinue all investment in its content production entity. Ampere Analysis looked back on the company’s journey in commissioning vertically-shot Originals for its platform.
Is the industry moving towards a vertically integrated business model? 1 JUL 2022

Data

Is the industry moving towards a vertically integrated business model?

In its latest report, Kantar anticipated significant steps in the trend towards vertical integration as major media companies seek to control the whole chain, from production of content to delivery into the home.
GLOBAL VOD MARKET EXPECTED TO REACH USD 161.77 BILLION BY 2027 29 MAY 2020

Data

GLOBAL VOD MARKET EXPECTED TO REACH USD 161.77 BILLION BY 2027

The market accounted for USD 32.55 billion in 2018 and is expected to reach USD 161.77 billion by 2027. The simplified access to data networks, vertical integration by social media, and proliferation of mobile computing devices are the main growth contributors.
RAINBOW AND VERTICAL LICENSING TEAM UP FOR “44 CATS” IN BRAZIL 15 APR 2020

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RAINBOW AND VERTICAL LICENSING TEAM UP FOR “44 CATS” IN BRAZIL

The successful animated series deals with central themes such as tolerance, diversity and altruism, combining positive values, action and comedy in a sophisticated CGI production.