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Viaplay announced that it, through a wholly-owned subsidiary, has entered into an agreement to acquire Telenor Communication II AS’s 50 percent stake in Allente Group.

Hosted by former Premier League club owner and award-winning broadcaster Simon Jordan, the series tells the inside story of the collision between football and business.

Launching July 1, the multi-year deal brings over 200 hours of premium Viaplay content to prima+ in its first year—most as first-run premieres—boosting the platform’s SVOD growth and expanding Viaplay’s reach to 30+ global markets.

Inspired by real events and produced by FLX for TV4, "Golden Boys" spans four episodes set across Europe’s financial capitals. Viaplay will distribute the series across global SVOD markets including the US, UK, and Canada.

Viaplay strengthens its position through targeted content, pricing strategies, and key partnerships. The company prioritizes sustainable growth, operational efficiency, and long-term value creation.