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US PAY-TV PROVIDERS LOST 5 MILLION SUBSCRIBERS IN 2020 9 MAR 2021

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US PAY-TV PROVIDERS LOST 5 MILLION SUBSCRIBERS IN 2020

Last year's losses are 325,000 greater than the previous year's, with VMVPD services collectively losing 640,000 subscribers. The largest TV providers in the area consist of 95% of the market, now account for 81.3 million subscribers.
LIVE SPORTS, THE CHURN ANTIDOTE FOR THE PAY TV INDUSTRY IN THE US 10 FEB 2021

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LIVE SPORTS, THE CHURN ANTIDOTE FOR THE PAY TV INDUSTRY IN THE US

Churn rates for OTT and vMVPD services dropped as consumers shift to online video sources for their entertainment. The announcement serves as one of Parks Associate's topics for the fourth annual Future of Video: OTT, Pay TV, and Digital Media.
43% OF US HOUSEHOLDS PROJECTED TO SHIFT TO VMVPD IN THE NEXT YEAR 1 FEB 2021

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43% OF US HOUSEHOLDS PROJECTED TO SHIFT TO VMVPD IN THE NEXT YEAR

17% of vMVPD subscribers switched from traditional pay-TV within the last twelve months. vMVPD subscriber growth was waning, with some vMVPDs posting continued losses before it was affected by the Covid-19 pandemic.
NEARLY 1 OUT OF 10 US BROADBAND HOUSEHOLDS CANCEL OTT SERVICES AMID PANDEMIC 10 DEC 2020

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NEARLY 1 OUT OF 10 US BROADBAND HOUSEHOLDS CANCEL OTT SERVICES AMID PANDEMIC

With the figure equating to 8%, most cancellations resulted from sports programming cancellations. Churn rates have declined to 38% from 46% last year among OTT video services and vMVPDs dropped from 84% in 2019 to just under 50%.