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UK viewers embrace ad‑supported CTV as platform engagement grows across demographics 31 JUL 2025

Markets

UK viewers embrace ad‑supported CTV as platform engagement grows across demographics

In 2025 more UK consumers prefer AVOD (42%) over BVOD or SVOD (each 36%), while 73% favor watching sports on big-screen devices and interactive ad features attract up to 24% of 18–24‑year‑olds.
Animotion Media's "The Fixies" will be streamed in Mongolia 25 JUL 2025

Kids & Animation

Animotion Media's "The Fixies" will be streamed in Mongolia

The kids’ entertainment company signed a deal with Izagur Media to bring the animated STEM-based series to Mongolian audiences via SVOD platforms and Dream TV.
Series dominate SVOD viewing in Europe, capturing 78% of screen time 10 JUL 2025

Markets

Series dominate SVOD viewing in Europe, capturing 78% of screen time

According to the European Audiovisual Observatory, series account for nearly four times the viewing time of films on SVOD platforms, underscoring evolving audience preferences and strategic implications for content providers.
USA: Two-Thirds of consumers are open to bundle streaming services 9 JUL 2025

Markets

USA: Two-Thirds of consumers are open to bundle streaming services

Horowitz Research finds that 66% of Americans would consider a bundle combining SVOD, AVOD, and FAST, with higher interest among Millennials and multicultural audiences.
USA: Ad-Supported streaming faces challenges with Gen Z engagement 7 JUL 2025

Trends

USA: Ad-Supported streaming faces challenges with Gen Z engagement

According to eMarketer, nearly 40% of US Gen Z adults avoid ad-supported streaming entirely, posing a significant hurdle for AVOD and FAST platforms amid broader audience growth.