Data from Gracenote revealed providers are leaning into a mix of high-profile originals, sports and deep content libraries to entice viewers and keep them engaged once they’ve tuned in.
The EVP, Co-Productions and Distribution at Nicely Entertainment describes how the company copes with a challenging global marketplace and highlights the value of the AVOD/FAST business.
This is what the data from the Establishment Survey developed by Barb, the industry’s standard for understanding what people watch, shows. Barb’s viewing data shows how new titles and library programming combine to drive time spent with these streaming services.Streaming services with a household penetration of more than 5% are reported.
It provides insights into content across the industry’s leading SVOD services. Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content