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Ad investment with YouTube is set to rise 4.0% in 2023 29 MAY 2023

Data

Ad investment with YouTube is set to rise 4.0% in 2023

Ad investment growth for YouTube is expected to resume in 2023, at more than double the rate of growth recorded in 2022, according to WARC Media’s latest “Platform Insights” report.
UK advertising spend forecast to rise to £35 billion this year 31 OCT 2022

Data

UK advertising spend forecast to rise to £35 billion this year

The value of the UK’s advertising market will grow by 9.2% in 2022, to a total of £34.9 billion, the latest Advertising Association/WARC Expenditure report has forecasted.
How much will ad spending grow this year around the world? 26 AUG 2022

Data

How much will ad spending grow this year around the world?

Global ad spend is set to reach US$880.9 billion this year – a rise of 8.3% or US$67.3 billion, according to WARC’s “Ad spend Outlook 2022/23: Impacts of The Economic Slowdown” report.
2021 was the strongest year ever for UK’s ad market 1 FEB 2022

Data

2021 was the strongest year ever for UK’s ad market

Record 26.4% growth put the UK’s ad market value at an estimated £30 billion last year, with advertising spend now set to reach £32 billion in 2022, the latest Advertising Association/WARC "Expenditure Report" has outlined.
Alphabet, Meta and Amazon to take half of $1 trillion ad market in 2025 6 DEC 2021

Data

Alphabet, Meta and Amazon to take half of $1 trillion ad market in 2025

The global ad market is on course to reach a value of US$1 trillion in 2025, with more than half of this money paid to just three companies – Alphabet, Meta and Amazon –, according to WARC Data.