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HBO drives 31.4% of Max’s subscriber revenue despite limited content share. Streaming scale lags behind Netflix and Disney+, raising merger speculation. Industry eyes potential WBD-NBCUniversal consolidation amid strategic uncertainty.

They will be based at WBD’s Advertising Sales headquarters in Hudson Yards, New York, and will lead the unit’s nationwide team, which includes offices in Los Angeles, Atlanta, Chicago, Detroit, Washington, and Knoxville, Tennessee.

The new original comedy series to be broadcast on for free-to-air network Three and BVOD service ThreeNow.

The exec has been named Warner Bros Discovery’s Vice President of Local Original Productions, Local Channels and Streaming Operations Lead for Turkey. Oflaz was previously CEO of streamer BluTV, which WBD acquired at the end of last year.

It´s Audience Insights and Measurement, a first-party data platform to enhance audience targeting capabilities. It will expand across the company’s much-loved brands and franchises to bring datasets from gaming, theatrical, consumer products and experiences into a single addressable solution alongside premium sport and entertainment.