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Endeavor Group Holdings and World Wrestling Entertainment have signed a definitive agreement to form a new, publicly listed company consisting of UFC and WWE.

The former WWE executive will be responsible for managing the sales and distribution strategy throughout the Latin American region and US Hispanic market, including Puerto Rico.

Jamie Horowitz is set to lead the studio’s operations and oversee the pro-wrestling company’s scripted and unscripted programming for digital and social media, while Samira Shah will serve as General Counsel and Corporate Secretary, and Matt Drew as Senior Vice President, International.

The deal with the network includes access to upcoming PPV events and current WWE originals on its premium subscription, and a new WWE channel, plus select WWE original shows and weekly new episodes of “Raw Talk” and “The Bump" on its free version.

WWE reported that its subscription streaming service, WWE Network, averaged 1.5 million paid subscribers during the fourth quarter of last year, an increase of 6% from 1.41 million during the previous-year period.