Search results for younger
30 MAR 2023
Data
Have Gen Z and Millennials already abandoned linear TV?
While the traditional TV audience is mostly made up of Gen Xers and baby boomers, pay TV still regularly reaches younger consumers, albeit to a lesser degree, according to a new report from Morning Consult.
10 JAN 2023
Data
How different are older and younger Gen Z consumers?
Gen Zers who are 13-17 spend a slightly greater proportion of their viewing time with non-TV content, while older Gen Zers are more likely to devote a greater proportion of viewing time to professional TV content, according to Horowitz’s latest report.
17 NOV 2022
Data
What sources of entertainment do younger consumers spend their free time on?
Young consumers are more engaged with entertainment of all kinds. In fact, people under 35 have an average of eight entertainment platforms they say are “must have” sources, according to Hub’s “Battle Royale” study.
19 SEP 2022
Data
Why are global SVOD services targeting the Polish market?
US-produced content is almost as popular among Polish Internet users as locally-produced content, particularly among younger demographics, Ampere Analysis noted in its latest report.
5 SEP 2022
Data
What is the profile of the PVOD consumer after the pandemic?
Premium video-on-demand users tend to be younger and from higher-income households, with specific interests within the media sector, according to Morning Consult’s latest report.