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The company's customers now have access to 16 additional linear channels covering a wide variety of genres. The platform now features over 200 linear AVOD channels, credited with doubling streaming figures this year.

The Roku Channel will be premiering 23 new original shows on August 13, all of them from the former short-form streaming platform Quibi’s library.

The new competition series, “Eye Candy,” based on the producer’s “Sokkuri Sweets” is among more than a dozen Roku Original programs to debut soon. The exact premier dates will be announced at a later time.

The growth persisted as the platform reached $645 million in quarterly sales, surpassing Wall Street projections despite a decline in the platform's total viewing hours.

The international deal-making move, consisting of mergers and acquisitions, including Roku, derived from AT&T’s Warner Media Divison’s recent merger with Discovery, as well as a spike in streaming success and demand across the globe.