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UTA signed Banijay Entertainment 5 AUG 2024

Deals

UTA signed Banijay Entertainment

Agency to connect the media company’s new branded content arm with businesses who want to develop brand-funded content.
UK football scored most international sponsorship investment 5 AUG 2024

Markets

UK football scored most international sponsorship investment

According to Ampere Analysis, the Premier League’s global fan base has led more international brands to invest than any other major domestic league.
BBC Studios to revamp consumer products & licensing business 2 AUG 2024

Distribution

BBC Studios to revamp consumer products & licensing business

Nicki Sheard, overseeing the shift to global, named CEO, Brands & Licensing, BBC Studios.
Mediawan and Air France sign partnership for the Miraculous brand 31 JUL 2024

Kids & Animation

Mediawan and Air France sign partnership for the Miraculous brand

From August 1, 2024, an episode of the phenomenon series specially designed for the airline's customers will be broadcast on board long-haul flights.
Chuck E. Cheese, pocket.watch and Sunlight Entertainment join on "Ryan’s World" film 31 JUL 2024

Kids & Animation

Chuck E. Cheese, pocket.watch and Sunlight Entertainment join on "Ryan’s World" film

"Ryan's World the Movie: Titan Universe Adventure" marks the first wide release of a theatrical movie from a YouTube creator brand.