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The organization’s new chief looks to boost export potential of Russian content. She replaces Catherine Mtsitouridze who left the post after nine years in the role.

The service merges linear and on-demand experience through AI-powered linear channels and an extensive selection of VOD content. FilmBox Plus is expected to launch worldwide later this year and will replace FilmBox Live.

The former HBO CEO, who departed the premium cable network in February after a three-decade run, is in advanced discussions to sign an exclusive production pact with Apple TV+. A deal is expected to close before the end of the year.

The new deal will see all F1 races continue to air live on either ESPN, ESPN2 or ABC and all practice sessions, qualifying and races will air live and in replay across ESPN platforms, including on-demand replays on the ESPN App.

The company has engaged Wavefront TV to launch Gusto TV’s connected television advertising platform. Wavefront TV will work with video ad management platform Beachfront to deploy ads across Gusto TV’s growing over-the-top television network.