Search results for spending
22 NOV 2019
Data
TOTAL AD SPEND IN UK CONTINUES TO SLOW, OOH ADVERTISING REMAINS A BRIGHT SPOT
Growth in total ad spending in the UK continues to slow, weighed down by the uncertainty of Brexit dragging into the 2019 holiday season and unfavorable comparisons to 2018 total ad spend, which got a bump from the World Cup.
14 NOV 2019
Data
US TV AD SPENDING WILL DROP ALMOST 3% THIS YEAR
A 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel, according to eMarketer’s latest US ad forecast.
14 NOV 2019
Data
HOW IS THE SITUATION OF AD SPENDING IN FRANCE AND GERMANY?
As the eurozone faces economic turmoil due to global trade tensions and the continuing threat of Brexit, France and Germany are faring slightly differently where ad spend is concerned, according to eMarketer.
4 NOV 2019
Data
70% OF AMERICANS STRUGGLE TO DECIDE WHAT TO STREAM NEXT
On average streamers are spending more than 15 minutes trying to decide what to watch before diving into their next TV show or movie, according to a research published by Likewise, a smart recommendation app.