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22 JUL 2024
Forecasts
The 2024 Olympics to reach its $1.34 billion sponsorship revenue target
A research by Ampere Analysis forecasted this year’s Olympics are set to achieve their target and a 60% increase compared to the Tokyo Olympic Games of 2020.
19 JUL 2024
Streaming
Netflix added 8 million subscribers and reached a 17% revenue growth
During the presentation of its Q2 2024 earnings, the streamer reported it reached a total of 277 million global subscribers.
16 JUL 2024
Forecasts
Global advertising revenues to hit U$D 1 trillion in 2026
The PwC Global Entertainment & Media Outlook 2024-28 projected the industry revenues to hit $3.4 trillion in 2028, representing double the revenues of 2020.
4 JUL 2024
Trade Shows
Content London 2024: DR, Rai and SBS to join the unscripted commissioning line-up
The event will take place from December 3 to 5 across several venues in Kings Cross.
17 JUN 2024
Forecasts
Global advertising revenues to grow just under $1 trillion in 2024
GroupM’s 2024 Global Midyear Advertising Forecast expects the U.S. and China to make up 57.1% of global ad revenue, adding $44.5 billion to their totals in 2024 (excluding U.S. political spending).