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In its latest report, LG Ad Solutions highlighted significant trends in how audiences engaged with these events, underscoring the continuing relevance of awards shows and the growing impact of CTV on viewer habits.

The new reality competition will be showcased on Bell Media’s Crave, launching in Canada on the same night as its U.S. premiere on USA Network

The company also announced new deals signed with “Class of 2023” The Connected Set, Woodcut Media, Yeti Television, Flicker Productions, & Hello Mary.

The deal, which marks a first for Turkey, will see the O3 Medya-produced series adapted into a South Korean version with the script currently being developed by some of Korea’s top screenwriters.

A new research by Parks Associates also revealed that average spending has dropped from $80 a month six months ago to $63 a month.