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The new animation based on the book by Julia Donaldson and Axel Scheffler will star by Hannah Waddingham, Lolly Adefope, and Rob Brydon and it will be aired on BBC One and BBC iPlayer this Christmas.

The first series is coming soon to CBBC and BBC iPlayer with a further 10x22 minute episodes already commissioned.

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.

Attest’s “2024 UK Media Consumption” report highlighted significant shifts in media consumption across different platforms and age groups.

The series, produced by TIMS&B Productions, broadcast by ATV and internationally distributed by Inter Medya, ranked among the top 5 most-watched shows in Globoplay from its first week.