The fund will cover the development of five feature films, one television drama, one children’s program and four online projects, including a virtual reality (VR) experience.
Under her new role, the executive will contribute extensive experience in the marketing departments of top level companies, such as McDonald's, Staples and Bizak.
In Hub Entertainment Research’s latest survey, three-quarters (77%) of entertainment consumers said budget is a main reason for not adding new streaming video subscriptions.
The first-time collaboration will expand on Claire’s existing global platform, which includes more than 2,750 stores, franchised locations across the world, an original experience in the Metaverse.