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The Head of Branded Entertainment Business Development at Banijay talked with Señal News about the evolution of branded content in the industry and how it has lifted its value.

In the 17th annual “Must Keep TV” report from Solutions Research Group, ABC, Prime Video, CBS and FOX rounded up the top 5 behind Netflix.

ollowing record-breaking ratings in Spain, brand new broadcasters acquiring The Vow include TVP Polish Television, ERR Estonia, LTV Latvia as well as new sales to Dubai TV for MENA and CANAL+ Group for its Free TV channel C8 in France which will premiere the drama next month.

The rollout will be in a move that expands the iconic brand to free ad-supported services worldwide for the first time. The title will launch on Samsung TV Plus in the coming weeks, before rolling out on LG Channels, Plex, Rakuten TV and TCL across 29 territories this summer including the UK, US, Canada, Australia, New Zealand, as well as South Korea, India, France, Italy, Spain, Brazil and Mexico.

The high trust rating is reflected both online and offline, with GMA News Online having the highest weekly users among news brands surveyed at 45 percent.