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The launch continues the growth of free ad-supported services in the region, contributed by IMDb TV, following other recent establishments in the US, India and the Netherlands.

The number of international formats commissioned for the Indian market has doubled each successive quarter through 2021, Ampere Analysis assured in its latest report.

The SVOD service revenue in India is expected to grow at a robust compounded annual growth rate (CAGR) of 15.9% from US$0.9 billion in 2020 to US$1.9 billion in 2025, according to data and analytics company GlobalData.

The company signed the exclusive non-binding sheet deal, securing a merge between the operations in the region with linear networks, digital assets, production operations and program libraries, and will hand SPNI 52.93% of the business.

The feature documentary produced by Ren/Oir Pictures, the audio-visual presentation was acquired by Channel 4, UK; BritBox North America for exclusive rights in US & Canada, HBO Max in Latin America, Foxtel in Australia, Rialto Channel in New Zealand, among others.