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The new appointments come as SPNI, now operating under the corporate identity of Culver Max Entertainment Private Limited, has seen some major changes at the top. The company claims to reach over 700 million viewers in India and is available in 167 countries.

Bankless Times’ research showed that the streamer went from 209 million subscribers in Q2 ‘21 to 277 million in Q2 ’24.

The company reported a Total Audience Delivery (TAD) of 30.6 million viewers across the combined live Paris and U.S. primetime, up 82% from the Tokyo Olympics.

A new research by Antenna revealed that SVOD growth slowed in Q2 2024, with 45.3 million new subscriptions and 43.3 million cancellations, leading to a net gain of 1.9 million subscribers.

The film will soon overtake "Joker" to rank No. 1 among the biggest films with the restrictive rating. Since its debut, the film has steadily broken multiple records, including surpassing the entire lifetime earnings of the first two Deadpool films both domestically and globally in just two weekends.